Commenting on Design Thinking

Noah Raford predicts, perhaps rightly, that all the hype around design thinking will soon change to disappointment as business leaders are not able to realize the potential of design. The thinking is that design will continue to be brought in toward the end of the product/service development to style a solution that is already determined, rather than defining and solving the problem systemically. See my comment in response here about how design can play a strategic role.