My class at Parsons focused on how new ideas are created and communicated (more so than developed in detail). We talked about how to spot and create opportunities for new products, services, and businesses. The theory was then put into practice with a group project in each of these areas.
Because we focused a great deal on the pitch, we developed 6 questions to answer in any project pitch:
- What is the problem?
- What is the proposed solution?
- What are the benefits?
- What are the possible downsides and how are they addressed?
- What are the alternatives and why are they inferior?
- What is the reason to believe you?
Over time, I’ve found this to be a good checklist to ensure all angles are considered and communicated. I guess the next step is to come up with a catchy acronym to make this sticky…